It’s a beautiful morning, and I’ve just dropped the kids off at school.
I’m lucky—it’s only a 10-minute walk, and I get to enjoy this time to think things through.
Today, my thoughts are on ideas—specifically, how to generate and share them consistently.
A Public Notebook
I recently saw a post on Threads that suggested treating your social platforms like a public notebook.
It struck me because I’ve been jotting down ideas for years.
My only mistake was not doing so in public where I could build leverage, distribution and traffic.
My Notion pages, notebooks, and apps are filled with notes from my journey of starting an online business and quitting my 9-5 job.
It’s like a natural idea generation technique that you might already be doing.
The real benefit of this approach is that it allows you to build an audience of people who think like you.
And overcoming writer’s block in the process.
Content creation in today’s digital economy is something you HAVE to master if you want to grow any kind of business online.
But so many people see it as a chore.
I know how it is, sitting down to write a post can feel like a monumental task.
Coming up with an idea, writing it, formatting it—it’s draining.
And I recently saw another tweet from someone who felt exactly like that: they had run out of ideas.
So how can we solve this so you can create Twitter content ideas effortlessly?
My solution to this is twofold.
It’s the method I use to consistently produce content that’s both valuable AND personal.
Why AI Isn’t the Answer
People have started using AI (like A LOT) to generate content.
But let’s be real—AI can’t capture your personal experiences.
And that’s what resonates with people.
That human touch.
That bit of attention you’ve poured into creating something—it holds value.
So here’s what I want you to do instead.
Step 1: Collect and Curate Ideas
The real key to creating content?
It all starts with collecting and curating ideas.
This was something eye-opening I learned from Dan Koe’s courses, especially 2-hour writer.
You’ve got to build depth!
And the only way to do that is to curate and develop your ideas.
If you struggle to come up with content, it’s probably because you haven’t built up that reservoir of ideas yet.
One place to start is by sharing ideas in public forums— Twitter/Threds are two platforms made just for this.
Twitter’s short format forces you to refine your thoughts and helps you test what resonates.
So if you want an efficient content creation method so you never struggle ever again, do this for me:
- Post short form content daily
- Look for signal
- See what your audience connects with
Then, once you know what gets attention, you can dive deeper into those topics.
Step 2: Test and Verify Your Ideas
When you share ideas publicly, you’re testing them.
- What works?
- What doesn’t?
Maybe one tweet sparks engagement, while another falls flat.
That’s your signal.
You now know what’s worth expanding into a longer post, video, or even a digital product.
I’m currently testing a lot of different ideas this way.
This is how I avoid “writer’s block,” a problem many face.
By collecting thoughts throughout the day, I’m never short of things to write about.
Inside my community, I’m building a core product that will teach people how to create content in a leveraged way.
I’m building something that I’ve been missing for years.
I’ve taken countless courses on writing, blogging, and growing an audience, but there was always a missing piece.
Many teach one thing well, but lack the holistic view needed for sustainable growth.
For example, one course I took was excellent on monetization—if you already had an audience of 12,000 people in your newsletter.
But I didn’t, and I needed growth strategies.
Now, I’m combining everything I’ve learned so I can build my business to $25k/m doing what I love.
That’s the dream, right?
To summarize
If you’re just starting out, the path is simple:
- Start jotting down your ideas and share them in public
- Test what resonates with your audience
- Expand on the ideas that get attention
Over time, you’ll start to see patterns.
You’ll find out what works for you and what your audience craves.
And who knows?
You might even turn those ideas into a product.
